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2012 Olympics - talk by Nick Hockley (OE)

'The Significance of Sponsorship in Delivering the London 2012 Olympic and Paralympic Games'
Nick Hockley (OE 1993)

Nick Hockley and John Claughton

Nick Hockley (1993), Head of Commercial Negotiations for the 2012 Olympic Games, delivered a talk on the significance of sponsorship of the Games on Thursday, 27 September 2012.

The talk covered topics including:

  • Importance of corporate sponsors in funding mega sporting events
  • Why the mega sporting events require the operational support of corporate sponsors
  • How effective is the London 2012 as a showcase for UK plc?
  • What are the benefits to the sponsoring companies?
  • Can sponsorship of mega sporting events provide lessons for other types of business collaboration across other sectors?